ANDYDUNAWAY

Creative leader with 22 years of experience at Red Letter Communications, driving brand development, concepting, and execution for national and regional clients across multiple industries. Skilled in leading teams, producing integrated campaigns, and overseeing every stage of the creative process—from ideation through final production. Known for transforming strategy into standout creative work that builds brands, engages audiences, and delivers measurable results.

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Core Competencies

 

• Creative & Art Direction

• Brand Development & Rebranding

• Campaign Concepting & Execution

• Cross-Channel Storytelling (TV, Digital, Social, Print)

• Photo & Video Production & Art Direction

• Client Presentation, Concept Selling & Relationship Building

• Strategic Sales & Business Development Communication

• Team Leadership & Mentorship

• Pre-Press & Print Production Management

• Storyboarding, Script Development & Motion Graphics Oversight

• AI-Assisted Creative Development

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Key Responsibilities & Achievements:

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• Served as creative lead on a wide range of national and regional campaigns, including rebrands, product launches, seasonal promotions, and long-term brand platforms.

• Developed and directed concept decks and campaign executions across multiple media—television, digital video, social, email, and print.

• Provided creative leadership and mentorship to a team of designers and art directors, ensuring work met both strategic and aesthetic objectives.

• Partnered closely with writers, strategists, and account leadership to present high-level conceptual work to clients and secure creative approvals.

• Directed and produced photo and video shoots for 18+ years, managing all phases from planning to post-production. Oversaw talent, styling, location, and creative execution, and collaborated with professional retouchers to finalize imagery used across worldwide, national, and regional campaigns.

• Worked extensively with STIHL, a global outdoor power equipment brand, for over 20 years—leading national brand shoots, developing integrated campaigns, and driving regional marketing initiatives that strengthened brand identity.

• Maintained vendor relationships, managed pre-press processes, and conducted on-site press checks to ensure production quality.

• Supported new business efforts through concept development and pitch deck creation that helped win major accounts.

 

Design & Production Expertise

Print: National & regional magazine ads, newsprint, direct mail, in-store signage, logo and brand design, trade show materials, vehicle wraps, and collateral.
 

Digital: Social media campaigns, email design, display advertising, and digital banners.
 

Video: Storyboards, motion graphics, animations, rich media, and on-screen visual graphics.

 

Technical Proficiency

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• Adobe Creative Suite (20+ years): Illustrator, InDesign, Photoshop, Bridge, Lightroom, Acrobat

• Additional Software: Microsoft Word, Excel, PowerPoint

• Other Expertise: Pre-press preparation, print production, vendor coordination, image retouching

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AI & Emerging Tools

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• Hands-on experience using ChatGPT, Adobe Firefly, and Midjourney to accelerate creative concepting, build visual inspiration, and enhance storytelling for pitch decks and storyboards.

• Integrating AI tools into brainstorming sessions and visual development workflows to improve efficiency and expand creative possibilities.

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